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  • Celebrating a Milestone:Over 100 Publication Projects with Wolters Kluwer!

    We're excited to announce that Body Scientific has surpassed 100 publications with Wolters Kluwer! As we celebrate this milestone, we want to express our gratitude for the opportunity to work with Wolters Kluwer's amazing team of acquisition editors, authors and creative staff. At Body Scientific, we pride ourselves on making our customers projects easier with dedication to quality illustrative work, efficient project management, and timely delivery. Customer satisfaction is our priority, and we're dedicated to ensuring a seamless experience from start to finish. Thank you once again Wolters Kluwer for your ongoing support. We look forward to the opportunity to collaborate with you on many more successful projects in the future. Contact: Marcelo Oliver - President of Body Scientific marcelo@bodyscientific.com

  • 3 Years in the Making! The foundation and Art of Robotic Surgery

    In 2020, Lik Kwong and I had the privilege of meeting with Dr. Giulianotti and Dr. Mangano to discuss their vision for a robotics surgical techniques book. Initially conceived with around 400 illustrations showcasing anatomy and surgical procedures performed with robotic systems, the project gradually expanded over the next three years to encompass over 900 illustrations. With Lik Kwong at the helm as senior medical illustrator and project manager, alongside editors-in-chief Dr. Giulianotti and Dr. Benedetti, and associate editor Dr. Mangano, we embarked on a collaborative journey. The goal was clear: to translate complex surgical information into accessible visuals that would serve as a foundational resource for robotic surgery. Over 69 surgeons generously contributed to this endeavor, sharing insights into trochar placements, patient positioning, and the detailed steps of robotic surgical techniques. Through meticulous research and artistic skill, we transformed this wealth of knowledge into a comprehensive collection of medical illustrations. The Body Scientific team included Lik Kwong, Carolina Hrjesa, Marcelo Oliver, Monica Wierbicki, Liana Bauman, and Paul Evans. Together, we're proud to have created a valuable resource that advances understanding in the field of robotic surgery. Published by McGraw-Hill Available on Amazon

  • Body Scientific at Arab Health 2024

    We are excited to be exhibiting again at Arab Health 2024 in Dubai. Visit us at H1 E58. Read our featured article in Middle East Health Body Scientific (www.bodyscientific.com) remains the trusted leader in medical illustration and design, committed to simplifying intricate medical concepts. Being the leading visual storytellers of scientific information, the team consists of devoted medical illustrators, animators, and experts who specialize in transforming intricate scientific concepts into high-quality medical visuals. These visuals serve as indispensable tools for medical professionals and companies, facilitating the effective communication of their products, surgical techniques, and research findings. Telling Your Story. Marcelo Oliver, CEO at Body Scientific, emphasizes the importance of storytelling: "Once our customers have developed a new product or technique, they face the challenge of explaining how it works, what it looks like, and its mechanism of action. Body Scientific plays a crucial role as the creative team that translates their science into visually stunning and comprehensible imagery to tell the story." Making the Connection. Establishing a meaningful connection with the audience through images lies at the core of Body Scientific's philosophy. Recognizing the importance of engaging the audience with visuals that enhance comprehension and information retention, the company is driven to create images that are both visually striking and inclusive. Experience Matters. With a remarkable track record, Body Scientific has visualized anatomy and surgical techniques featured in over 100 medical textbooks and produced more than 30,000 medical illustrations. Over the course of 18 years, the company has consistently delivered customized visual solutions and developed hundreds of patient education products, aiding healthcare professionals in effectively explaining health concerns to their patients. Visualizing New Techniques. Body Scientific closely collaborates with medical experts to visualize life-saving techniques and communicate procedures effectively to both peers and patients. The creative team possesses a deep comprehension of scientific principles, working closely with medical and subject matter experts to fully comprehend their products or techniques. Applying expert visual skills, Body Scientific creates storytelling solutions that effectively communicate the intricacies of their science. Body Scientific is dedicated to bringing science to life through visualization. The team is ready to play a crucial role in narrating scientific stories, establishing connections with audiences, and depicting innovative concepts. For more information visit: www.bodyscientific.com or see us at Arab Health, stand H1 E58

  • Colorization Technique

    We create new content, but we also update existing artwork. One of our current publications is releasing a new edition. We are helping out in various ways, colorizing black-and-white pencil images, improving or updating existing pencil images, or creating brand new images that need to match the images of the previous edition. It is always fun mastering new techniques. We use Photoshop “graphite” brushes and techniques to make “pencil” sketches without ever picking up a single pencil.

  • Crafting Clarity in Tear Anatomy Education

    With the success of our clear head model with an embedded eye and structures associated with tear anatomy, the company came back asking for a less expensive version to leave behind in doctors' offices. The head models with carrying case were used and transported by the sales team and not left behind as a patient education model, given the investment required for such a premium educational tool. So we were tasked to figure out a more economical iteration of a similar anatomical piece that is just as eye-catching and effective at teaching the important anatomy of tear film production. Charged with the task of devising an anatomical marvel that would not only capture attention but also prove economically viable, our first brainstorm led us to consider the radical idea of halving the head to feature a singular eye. This ingenious maneuver promised to slash production costs by half, an economic feat achieved through prudent material conservation—after all, halving the head equates to halving the resin consumption! However, in our relentless pursuit of budget-friendliness, it became apparent that a mere cranial bisection would not suffice as it was still heavy and bulky. We also considered a slice of the head as-is. A contemplative gaze from above revealed that a facial slice was the key to unlocking the comprehensive anatomy of tear film production. Yet, the challenge lay in recognizability; to keep the face recognizable we needed to use commonly viewed cross section such as a sagittal cut or to include the nose. Exploring the possibility of how to fit the very space occupying anatomy into a 1-inch acrylic slice of the face with a recognizable nose. To include all of the eye anatomy to scale, the slice would be on an obscure angle that does not include the nose. The final facial slice includes a flat surface to view the anatomy inside, and also hints at the nose for both facial recognition. The nostril has an opening large enough to show how the nasal spray would fit within the nose. We drew inspiration from existing products featuring 2D artwork printed on clear transparency. However, our creative ambition soared beyond the confines of conventional designs. The solution lay in imparting a three-dimensional illusion, elevating the artwork with a subtle yet impactful raised relief. This innovative touch not only enhanced the model's aesthetic appeal but did so without imposing a significant financial burden, as the anatomical foundation remained rooted in a 2D illustration. Employing the technique of raised relief involves printing on plastic and then vacuum forming the illustration onto a mold, generating a compelling illusion of depth. Our skilled 3D modeler utilized Zbrush to meticulously craft the three-dimensional version of the mold, sculpting it akin to digital clay by strategically adding and subtracting pixels from the original illustration. This digitally sculpted mold is then exported and transformed into a tangible, physical counterpart. After numerous versions, iterations, and samples, a working prototype emerged—a testament to our relentless pursuit of perfection. Yet, the journey was not without its challenges, as the unforgiving nature of working with a clear material demanded unparalleled precision. The manufacturing process became a delicate technique, requiring pristine environments, equipment, and hands to ensure the avoidance of specks and imperfections during the curing process. The culmination of our efforts materialized in a resounding success, eagerly anticipated by our discerning client for their annual sales meeting. With the knowledge and experience gleaned from the intricate dance with the facial slice, we antipicate to craft more transparent masterpieces, pushing the boundaries of educational artistry. Please connect with us if you have a specific model you would like to see created in the transparent anatomy marketplace, info@bodyscientific.com.

  • A Summer of Inspiration and Progress: Reflecting on our Adventures

    As we approach the conclusion of this vibrant summer season, it presents an opportune moment to reflect upon the noteworthy endeavors undertaken by our company. We've had some important conferences, meaningful projects, and exciting new initiatives happening during this time. Connecting Minds at the Association of Medical Illustrators Conference in Henderson, NV We kicked off the summer with a mix of learning and teamwork, diving into the annual Association of Medical Illustrators (AMI) conference in lively Henderson, NV. It was a great chance for us to connect with fellow medical illustrators, experts in the field, and other innovators. Against the stunning backdrop of Nevada's desert, we dove into discussions, workshops, and talks that shed light on the latest trends in medical illustration. With ideas exchanged and knowledge gained, we left the conference with fresh energy and a newfound drive to keep pushing the boundaries of creativity and progress. Body Scientific attendees include Marcelo Oliver, Carol Hrejsa, and Monica Wierzbicki. Marcelo spent a lot of time networking, as he usually is the talkative one. His role in the AMI Board of Governors has him expanding his professional and social circle while sharing ideas and making introductions. Marcelo's favorite part of the conference was the keynote presentation, Visual Thinking by Dr. Temple Grandin as well as the medical tattoo artist presentation by Marie Sena, "A Tattooer’s Journey – From Medical Illustration to Medical Tattooing." Carol's highlight of the conference was the Mary Roach lecture, "Putting the Obscure and Fascinating Stories of Science Under a Spotlight." Carol is a huge Mary Roach fan and has multiple of her books and brought Gulp: Adventures on the Alimentary Canal to the book signing. "I'm eager to share these stickers featuring my illustrations with you," Carol mentioned during her meet and greet. "These are beautiful!" Mary told her. Monica's favorite part of the conference was the presentation by Andrew Cawrse. He had an interesting method of measuring anatomy, "the magic measurement" and he was able to demonstrate it on a live model, who also happened to be a Las Vegas acrobatics performer. Almost nobody spent time outdoors as the heat index in Henderson, NV in late July was close to 114 degrees. Well except for a few BOG members and colleagues that left early in the morning to beat the heat for a local hike at Lake Las Vegas. Also during this event, one of our accomplished BSI team members, Carol Hrejsa, led an enlightening workshop on Actions and Scripting in Adobe Photoshop and Illustrator. Carol's passionate endorsement of actions within the company finally found its stage, as she passionately spread her expertise to fellow illustrators. Additionally, we proudly submitted two salon pieces, each conveying powerful social impact statements. We are delighted to announce that our Africa Health Chart Series was awarded the esteemed Social Impact award, a testament to our unwavering dedication to increase diversity in our images. This series, which aims to address the underrepresentation of African figures in widely distributed anatomy charts, was initially unveiled at the Africa Health medical conference held in South Africa during late 2022. Furthermore, we are excited to share that the diverse charts from our series have been introduced in a trial display within the University of Illinois at Chicago (UIC) hospital system. This step is designed to solicit feedback from both patients and healthcare professionals. The early response has been incredibly encouraging, affirming that the visual transformation in representation is resonating deeply and making a meaningful impact. Our social impact statement encapsulates our mission: to challenge the norm established by predominantly Caucasian-centered anatomy charts and to empower a visual transition that showcases African figures more prominently. Our dual objective is to foster a stronger connection between viewers and these visuals, sparking a resounding acknowledgment that these charts truly encapsulate individual identities. At the conference, we eagerly embraced the opportunity to delve into pertinent topics, with Artificial Intelligence (AI) emerging as a central point of discussion this year. Beyond the informative sessions, we cherished the chance to reunite with old friends and past members of the BSI team, forging connections that bridge the past, present, and future. As the summer chapter draws to a close, the memories, lessons, and connections forged during these events serve as a vibrant tapestry, driving us forward with renewed passion and purpose. Marching Toward Health Equity at the National Medical Association Annual Conference in New Orleans Our journey continued as we found ourselves in the heart of New Orleans for the National Medical Association (NMA) Annual Conference. This year's theme, "Accelerating the March Toward Health Equity," resonated deeply with our commitment to inclusivity and representation. The plenary and educational sessions brought to light crucial conversations about racial, social, and environmental justice in healthcare. We were both challenged and inspired by the discussions that emphasized the need for health equity. Taking center stage were our newly updated anatomical charts that featured figures from diverse backgrounds. As our charts unveiled a more inclusive representation of humanity, they sparked conversations that will undoubtedly contribute to the ongoing dialogue about equitable healthcare for all. What do medical illustrators do when they have downtime while traveling? Find some sort of anatomical obscura to visit! Lik and Marcelo visited the New Orleans Historical Pharmacy Museum. We are open to commissions if any pharma company would like a pamphlet or chart for their Viburnum Compound, known for healing “the ailments of women.” Although we like to joke about snake oils of the past, the main ingredient is viburnum opulus (European cranberry bush) so it does not seem to be too far fetched, knowing cranberry is believed to help prevent UTIs. A Homecoming: Marcelo's Return and Team Unity Amidst our proficient collaboration as a remote team, the value of convening in person for a team meeting is a distinct pleasure. While our collective efficiency remains unwavering in the realm of virtual collaboration, coming together offers an unparalleled opportunity to foster deeper connections. Beyond the strategic discussions, sharing vacation memories and upcoming summer plans in person nurtures a sense of camaraderie. Embracing the vibrant ambiance of the Midwest's summer patio season adds an extra layer of enjoyment to our interactions. A notable facet of these gatherings is Marcelo's penchant for carrying novel model mockups and prototypes, seeking real-time feedback from the team. This tactile engagement not only enriches our feedback process but also underscores the significance of in-person interactions in an increasingly digital landscape. Welcoming New Perspectives: UIC Biomedical Visualization Interns Change and growth are constants in our journey, and this summer was no exception. We opened our doors to three talented interns who recently graduated from the UIC Biomedical Visualization program. Their fresh perspectives injected new life into our endeavors, infusing our work with youthful enthusiasm. Their presence highlighted the cyclical nature of learning and mentoring, reminding us that each generation contributes to the evolution of our field. Challenging our mentors to stay vigilant, aiding us in refining our focus and defining our objectives. Let's look ahead with excitement to the opportunities that fall will bring. Our journey of exploration, creation, and meaningful contributions to the expanding Diversity, Equity, and Inclusion (DEI) in healthcare initiative continues. As we conclude our summer projects, a new chapter unveils itself—a phase of internal content development previously put on hold. Simultaneously, we embark on the task of archiving completed projects, allowing us to reclaim valuable momentum for the exciting array of projects awaiting us in the horizon.

  • LabXchange collaborator Spotlight: Discussion on promoting diversity within healthcare visuals.

    @LabXchange, a free resource developed by Harvard University @harvard, provides a platform for students and educators to engage in online collaboration and access mentorship to address equity and inclusivity in STEM (science, technology, engineering, and mathematics) fields. Marcelo Olvier and Body Scientific, is featured in their latest blog post, discussing our pivotal role in promoting diversity within healthcare visuals. Read the article: https://about.labxchange.org/blog/collaborator-spotlight-celebrating-diversity-with-body-scientifics-marcelo-oliver Our visuals, accessible to LabXchange users, are utilized in educators' educational materials, including lecture presentations, to enhance instruction. Additionally, these visuals serve as valuable resources for students, facilitating self-learning and independent exploration. RDEISE The Racial Diversity, Equity, and Inclusion in Science Education Project, initiated by @LabXchange, aims to inspire the scientific community to actively address racial inequity. We, at Body Scientific, recognize that these issues cannot be effectively resolved solely at the grassroots level, but rather require top-down commitment. As educators, specifically as medical illustrators, we possess the ability to introduce and emphasize diversity in our images, with the intention of fostering broader acceptance among the general public towards seeing diverse figures accurately depicted in the roles of healthcare providers, leaders, and patients. This is why we prioritize incorporating diversity in our images, as it plays a vital role in accelerating the demand for comprehensive representation within the market. Our endeavors revolve around two primary objectives: firstly, to bring about a visual transformation by prominently featuring diverse figures as the majority in our new illustrations, and secondly, to encourage positive feedback that highlights the significance of expanding the diversity across a broader range of visuals. By doing so, we aspire to elicit a genuine response from viewers, who can readily connect with the visuals and confidently say, "Yes, these illustrations truly represent who I am." Visit our Instagram account to see some examples of images highlighting our efforts to increase diverse visualization in our work. https://www.instagram.com/bodyscientific/ #EmbraceDiversity, #CreatingChange, #STEMdiversity, #InclusiveSTEM, #InclusiveScience, #VisualizingHealthcare, #DiverseMedicalArt, #InclusiveAnatomy, #VisualizingDiverseMedicine

  • Experience the Power of Medical Education Visualization with BodyScientific at Arab Health

    BodyScientific, a leading provider of medical education visualization products and services, is thrilled to announce our participation in the esteemed Arab Health Exhibition 2023. As a trusted resource for medical professionals and companies, we are excited to showcase our extensive range of medical education materials, including illustrations and animations, which are invaluable tools for explaining complex medical information to patients. Join us at this premier healthcare event as we demonstrate how our expertise and innovative solutions can enhance medical education and patient care. Empowering Medical Professionals with Comprehensive Educational Tools: At BodyScientific, we understand the importance of effective communication in healthcare. That's why we have dedicated ourselves to developing high-quality medical education materials that empower medical professionals to explain medical conditions to their patients with clarity and precision. Our extensive portfolio includes a wide range of educational products, from anatomical charts and models to interactive multimedia presentations. With our comprehensive tools, medical professionals can educate patients about their conditions, treatment options, and post-care instructions, fostering a stronger patient-provider relationship and promoting better health outcomes. Unleashing the Power of Medical Illustration and Animation: Our team of experienced medical illustrators and animators possesses the skill and expertise to transform complex medical information into visually engaging and easily understandable content. Whether it's illustrating intricate anatomical structures, demonstrating surgical procedures, or visualizing the mechanisms of action for pharmaceutical products, our medical illustrations and animations bring concepts to life, making them accessible and memorable for both medical professionals and patients. By harnessing the power of visual storytelling, we enable healthcare providers to effectively communicate complex medical concepts, leading to enhanced patient comprehension and engagement. A Wealth of Experience and Resources: Over 15 years BodyScientific has established itself as a trusted partner in medical education visualization. Our dedication to excellence is reflected in the thousands of medical illustration assets we have meticulously developed. We leverage our extensive library of illustrations, animations, and interactive materials to tailor solutions that meet the unique needs of healthcare professionals and organizations. Whether it's customizing existing resources or creating bespoke visuals, our team collaborates closely with clients to deliver personalized educational tools that align with their specific requirements.

  • Africa Health 2022

    Marcelo will be at Africa Health from October 26-28. We are so excited to be back at Africa Health a part of this community of medical education resources. Come see Marcelo at booth 2.D30 to see what we've got going on!

  • Creating an Anatomical Model

    Body Scientific International always looks forward to designing and producing interesting and challenging visual projects. Here is a recent case study of our anatomy face model highlighting tear film pathway. Our pharmaceutical client requested a product to be used by sales representatives to demonstrate the correct administration of their nasal spray and the anatomy involved. The project started with preliminary sketches with various ideas on how we could best represent the anatomy and display how the medication was to be properly administered in the nose. Sometimes multiple rounds of revisions and prototypes are required to come up with a design that is cost-effective and can display everything that the client requires. A lot of research goes into understanding the science and anatomy involved in each project that Body Scientific becomes a part of. Our medical background allows us to understand the needs of clients and show the accurate placement of the anatomy within the body. In this instance, the client preferred the model to be small and light enough so that their sales representatives would be able to easily carry and travel with it. Later iterations of the design included a sleek case for the model for protection during transport. Once the preliminary sketches were approved, we began 3D modeling to bring the mockup one step closer to becoming a tangible object. 3D software and sculpting programs were utilized to sculpt the shape of the head and internal anatomy fit the approximate size of a female head. Our engineers were able to design a case with a visor-like lid in which the model would be able to rest in and tilted back when someone would need to demonstrate the administration of the nasal spray. Once the 3D modeling was concluded, our next challenge was to produce the model with modern techniques and 3D printing. The head needed to be made from a clear material that would allow people to easily see the internal anatomy without any distortion or refraction. Additionally, we needed to find a way to 3D print or mold the delicate internal anatomy and ensure that it would be placed exactly where it needed to reside inside of the head. The nerves and glands of the model are extremely thin and fragile, therefore challenging to produce without breaking or coming out of place during production. We solved the challenge by creating clear supports in between the most fragile, thin portions of the structures. Imagine the anatomy being shrink-wrapped with plastic, the final 3D printed product looked similar to that. Next we had to test different filament materials and coating for the 3D printed anatomy to see how it would react to the pouring of the clear polymer. We found some methods that left a glare or trapped air, but also discovered a material that would blend in nicely and create the clear illusion we were aiming for. Our production designer was able to cast and mold the shape of the head from a master 3D print that was sanded and smoothed to perfection. This would allow the production team to pour a clear, plastic polymer over the 3D printed anatomy which is delicately placed into position in the mold. The pandemic resulted in the model being manufactured entirely in the USA. Complications included shipping backlogs, cargo container shortages, shipping price increases, materials shortages, and overseas manufacturing unpredictability due to shutdown from local outbreaks. Still, we were able to make the client's deadline to have a model in hand for their national trade show. The production and delivery team made a great effort to make it happen. The sales representatives were so happy with their new anatomy face models! They enthusiastically gave the models nicknames and showed excitement to use them in practice. A successful model design is a combination of great teamwork. Together, the staff at BSI working on the design and engineering, the production team manufacturing the deliverables, and the client's management team moving the project forward and adapting to changes with ease, were all integral parts to make a pencil sketch concept into a final product within only a few months. Finally, the anatomy face models and cases could be assembled and were shipped off to the customer. They were very pleased with the results, and we couldn’t be happier. Body Scientific’s extensive experience with creating high quality custom model scan be a great asset for any educational or promotional projects for mass production.Our connections with manufacturing teams both overseas and domestically allow us to fit your timeline and budget. If you are interested in any custom work, contact us here: https://www.bodyscientific.com/ AMI members can look forward to seeing this model in person at the upcoming AMI salon in July 2022!

  • Putting the "International" Back in Body Scientific

    Body Scientific has been an international business since its conception. Founders Marcelo and Lik imagined a medical illustration and design company that had no borders. Marcelo, owner of BSI, brought his curiosity for international business to Body Scientific and medicine is a global market that lended itself perfectly. Prior to starting BSI, Marcelo traveled to Düsseldorff, Germany in 1999 to attend Medica. He saw the incredible opportunity and need within this international market and the rest followed. Today, Body Scientific boasts an international network in the USA, UAE, EU, UK, China, Taiwan, and Brazil and has attended dozens of international trade shows. So when the world came to a halt in March of 2020, international travel and business looked much different for the BSI team. Tradeshows and international travel stopped. The team attended a couple of online shows, but the virtual landscape did not feel very productive. This limited opportunities for networking and collaboration. Production and delivery times suddenly increased. This was largely due to the breakdown of the global supply chain, though we faced other challenges as well. Marcelo was unable to personally oversee production in Asia which would typically streamline communication, quality review and overall production. The collective result was production times up to quadruple that of previous years. This was certainly a difficult time for us all. When the opportunity came about to attend Medica 2021 came about, we were excited to physically return to international travel! The Medica team and German policies took all necessary measures to ensure the safety of the attendees. There were half the amount of vendors and about 30-40% the amount of attendees as compared to previous years. Though at a reduced attendance, those who chose to come were quality attendees and allowed for social distancing to be maintained. Everyone was required to wear masks and present a negative PCR test or proof of vaccination. Thanks to these precautions, Marcelo, Carol and Monica could attend Medica safely. At our booth, we showcased our new model for Oyster Point Pharma: a clear face model showing the connection of nerves from nose to eye. This model was designed as a tool for pharmaceutical reps to educate physicians about their product. (Image description: Oyster face model in Virtual Reality) We also demonstrated our QR Anatomy and AR Anatomy technology. Our QR Anatomy technology pulls up additional information and labels for physical anatomical models on any device. In contrast, AR anatomy injects virtual anatomy into the real world on a personal device. These educational materials make for a fun and interactive learning experience for students and patients alike. (Image Description: Carol poses in the app view of our AR anatomy demonstration) And of course, we took time to explore and have a little fun! (Image description: Monica, Marcelo and Carol pose with their mugs at the Düsseldorf Kris Kringle Market)

  • Inside the Creative Mind - The Importance of a Pencil Sketch

    Here at Body Scientific, we illustrate highly complicated anatomy and procedures. However, we specialize in more than just the final execution, our creative minds are buzzing all the time. Let's look inside the creative process and see how a pencil sketch is at the beginning of every final piece. I like to call Marcelo the "man with big ideas." These days, he is too busy to open Photoshop and render, but his pencil sketches usually are a great starting point to guide us, to final execution. Nowadays, Marcelo is running business operations, but his background and degree in medical illustration always shines through. Originally sketching with pencil and paper, Marcelo has upgraded to sketch with his iPad, as he always has it with him. The more ideas the better. Marcelo usually comes up with 3-5 pencil sketches for one idea. Here are some examples of pencil sketches that were chosen to become final finished BSI products. Pencil sketches are usually the starting point of model ideas as well. Although we can see the big picture from pencil alone, sometimes the end user is not as visually inclined to understand how it will look like in a 3D space. During the approval stages, the client will eventually need to see something in 3D to understand how the model will look spatially and fit on a stand. We have a few options at this stage, depending on the client and project. If resources and budget allow we will go ahead and start creating the final 3D model. See image below of nerve model pencil sketch to final wax sculpture. Usually for stand and model design, CAD software is the best route for quick visuals. And finally, we are doing more Zbrush models in the last decade for final client approval. Not all sketches make it to production floor. That's just part of the creative process! You should always come up with multiple versions of the same idea. Hopefully, your client will resonate with one of them. By coming up with multiple sketches, you are showing your client you've put in the time and effort into designing their concept. Also, collaborating with team members is a great way to look past one viewpoint. Just as author's get "writer's block", an artist can get "artist's block" and not be able to come up with the winning strategy. Usually a BSI brainstorm session (preferably with caffeine) is a great way to get creative ideas flowing! See below examples of sketches that never made it, including one of Marcelo's favorite - sleeping brain on a pillow for a science of sleep concept. Although it is easy to find and brand imprint upon normal anatomy products, sometimes a client come to us with specific requests. Some rare diseases or topics don't have many or any products existing in the marketplace and we love coming up with mockups to help the client visualize their end goal. We offer mockup services for a small fee to cover our time for research and design. Here are some samples of ideas that never made it to production. However, we own the copyright for these mockups! If you find our page from an engine search for these topics and want to finalize one of these products, let us know! Below are some examples for medical promotional items for HER2 breast cancer, lymphoma, and multiple myeloma. We hope you enjoyed this journey of mockups and pencil sketches. All great ideas come from a thumbnail sketch. Never lose your creative spark and keep a sketchbook by your bedside. We recommend sketching and drawing everyday. Even professionals, whose expertise in in digital media, benefit and grow from their sketch abilities. If you are interested in Body Scientific creating a mockup for your next project or need help with the creative process, contact us today!

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